How to Remove Negative Seller Feedback vs Product Reviews on Amazon: Understanding the Rules

August 07, 2026 · Seller AI

Negative feedback and product reviews on Amazon can significantly impact your seller reputation. Knowing the difference between them and understanding the removal rules can help you maintain a high seller rating.

As an Amazon seller, it's crucial to keep a close eye on the feedback and reviews you receive. A negative comment can deter potential customers, affecting your sales and overall ranking. Here’s what you need to know about negative seller feedback and product reviews, including the criteria for removal.

What's the Difference Between Seller Feedback and Product Reviews?

Seller Feedback: This is when customers rate their experience with the overall service, including shipping, communication, and delivery time. It ranges from 1 to 5 stars, with 1 being the lowest and 5 the highest.
Product Reviews: These are evaluations of the product itself, focusing on aspects like quality, functionality, and durability. They're not directly tied to the seller's performance.

When Can You Remove Negative Seller Feedback?

Negative seller feedback can be removed under specific conditions, such as:

• Buyer’s remorse: If a customer leaves negative feedback because they changed their mind about the product purchase, you can request its removal.
• Personal information: Feedback that includes personal information, such as an email address or full name, can be removed.
• Abusive language: Feedback containing offensive language or personal attacks is also eligible for removal.

What About Removing Product Reviews?

Product reviews, on the other hand, can be removed in situations such as:

• Off-topic reviews: If the review has nothing to do with the product, it may be removed.
• Promotional content: Reviews that promote a competing product or contain promotional content are not allowed.
• Harassment or privacy invasion: Personal attacks or revealing personal information about the seller can lead to review removal.

How to Request Removal of Negative Feedback or Reviews

To request the removal of negative seller feedback or product reviews, follow these steps:

• Login to your Amazon Seller Central account.
• Go to Feedback Manager and locate the negative feedback or review in question.
• Select 'Dispute' or 'Report abuse' and provide a detailed explanation of why you believe the feedback or review should be removed.
• Amazon will review your request and determine if the feedback or review violates their policies.

It’s important to note that not all feedback or reviews can be removed, and it’s crucial to maintain a professional and respectful tone when interacting with customers and Amazon's support team.

Handling Negative Feedback and Reviews with Seller AI

As an Amazon seller, navigating the intricacies of feedback and reviews can be challenging. Seller AI’s AI agents are designed to assist with these tasks. They can monitor your feedback and reviews, alert you to potential issues, and help you with the process of requesting removal when necessary, ensuring you maintain a positive seller reputation on Amazon.