How to Remove Negative Seller Feedback vs Product Reviews on Amazon in 2026

June 21, 2026 · Seller AI

Sellers on Amazon may face negative seller feedback or product reviews that can harm their business. Understanding the difference and Amazon's removal rules is crucial.

What is the difference between negative seller feedback and product reviews?

Negative seller feedback refers to comments or ratings related to the seller's service, shipping, or communication. These are found under the 'Your Account' section on Amazon. On the other hand, product reviews focus on the items themselves and are found under the product listing. They are usually about the quality, performance, or durability of the product.

When can you remove negative seller feedback?

• Buyer left feedback by mistake: If the buyer accidentally left negative feedback, you can contact them to request a removal. Amazon also allows sellers to contact the buyer directly to resolve the issue.
• Feedback contains inappropriate language: If the feedback includes offensive language or personal information, you can report it to Amazon for removal.
• Feedback is not related to the order: If the feedback is not about the order (e.g., a review about the product), you can report it to Amazon for removal.

When can you remove negative product reviews?

Unlike seller feedback, removing negative product reviews is a bit more difficult. Amazon has strict guidelines for removing product reviews:

• Content violates Amazon's community guidelines: If the review includes offensive language, personal information, or hate speech, you can report it to Amazon for removal.
• Sellers can't remove negative reviews: Amazon does not allow sellers to remove negative product reviews, even if they are false or misleading. However, you can reply to the review to provide context or clarify any issues.

How do I report negative feedback or reviews?

To report negative seller feedback or product reviews, follow these steps:

1. Login to your Amazon Seller account.
2. Navigate to 'Performance' and click on 'Feedback.'
3. Find the negative feedback or review you want to report.
4. Click on 'Report Abuse' or 'Report this review.'
5. Select the appropriate reason for reporting and submit your request.

Keep in mind that Amazon reviews the reports and may not always remove the feedback or review.

How Seller AI's AI agents handle negative feedback and reviews for Amazon sellers

Seller AI's AI agents can help you monitor and manage your negative seller feedback and product reviews. They can automatically identify potential issues and notify you, allowing you to address them promptly. Additionally, the AI agents can analyze your feedback and reviews to provide insights into areas for improvement, helping you maintain a positive reputation on Amazon.