Expanding to Amazon US: A Comprehensive Step-by-Step Plan for Global Sellers

August 21, 2026 · Seller AI

Taking the leap from your home marketplace to Amazon US can be a daunting task. This step-by-step guide will help you understand the process, from initial research to executing your expansion strategy.

Why Expand to Amazon US?

Amazon US is the largest marketplace in the world, with over 150 million active customers and a reputation for high sales velocity. Expanding to Amazon US can increase your brand visibility, open up new customer segments, and significantly boost your sales.

Step 1: Research the Market

Start by identifying the demand for your products in the US. Use tools like Jungle Scout or Helium 10 to analyze product demand, competition, and potential profit margins.

Step 2: Understand Amazon’s Fees and Policies

Amazon charges referral fees, which range from 6% to 45% depending on the product category. There are also monthly subscription fees for Professional sellers, which are currently $39.99 per month. Familiarize yourself with all Amazon’s policies to avoid penalties or account suspensions.

Step 3: Set Up Your Amazon Seller Account

Create your seller account by following the Amazon Seller Central instructions. You will need a U.S. bank account, tax ID, and proof of legal residency for tax purposes.

Step 4: Select a Fulfillment Option

Choose between Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). FBA handles storage, packing, and shipping, while FBM requires you to manage these logistics yourself. Consider factors like cost, control, and customer expectations when making your decision.

Step 5: Plan Your Inventory

Determine the right amount of inventory to send to Amazon’s warehouses. Consider factors like sales velocity, lead times, and storage fees. Use historical sales data and predictive analytics to forecast demand accurately.

Step 6: Optimize Your Product Listings

Ensure your product listings are optimized for search. Use high-quality images, write detailed product descriptions, and include relevant keywords to improve visibility and conversion rates.

Step 7: Launch and Promote Your Products

Once your products are live, use Amazon advertising and promotional tactics to boost visibility. Consider running sponsored product ads, Lightning Deals, and participating in Amazon’s promotional events.

Step 8: Monitor and Adjust

Regularly monitor your sales, customer feedback, and inventory levels. Adjust your strategies as needed to maximize profits and customer satisfaction.

How Seller AI Helps

Seller AI's AI agents can streamline your Amazon US expansion by automating market research, optimizing product listings, managing inventory, and analyzing sales data. Our AI algorithms predict market trends and customer behavior, allowing you to make data-driven decisions that maximize your success on Amazon US.